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Social Media Marketing WEB 2.0 Pt. Deux.
So, we have set up our profiles, joined some groups, made some friends. You're sitting there saying ... now what? Obvious question, obvious answer. Get connected! Ask them about their interests, hobbies, likes, dislikes. What was interesting about their Bio? You are not going to "sell" everyone. Some of these people will just be friends. One of the best friends I have online is in the business model I am. We just share ideas, compare notes, and are working on a JV. I would not even consider trying to sell him anything. Others need your help, whether with a problem, project, or just life in general. Get in the trenches. It will be fun and fulfilling. Help people first...the money will come later. Let's move on to "later". You have a Rolodex of friends now and you're communicating on a regular basis. Conventional wisdom would suggest that you tell them about your business . However, that may not be the best approach. How about sharing? Close, but still, lets look at it this way. You don't want to come across as "pushy", moreover you don't want to be "selling". Most people will ask, what do you do? An answer like, "I help people..." will inspire curiosity. The normal response from them will be along the lines of "really, what do you mean?". If you don't spell it out, they have to ask. If you're answering their questions, you're not selling. Try to keep the information to a minimum. Your ultimate goal is to help people in your niche, right? Now would be a good time to send them to your "capture page". I would rather call it an information gathering page, but you know what I mean. Have them go there, rather than you telling them. This does two things: One, if your page is written correctly, (more on this in a later post) people will be compelled to "sign up". Two, you now have multiple opportunities to give them information that will help them. If your auto responder messages are written correctly, your visitor will buy if you are giving more value than the upfront cost - a 10:1 ratio is a good start. That means if your product is $20, their reward for that should be $200 in "product". If that doesn't make sense, look at it this way. You have an E Book on building an online business which costs $20. Upon reading it, the reader should be able to use the information in the book to generate at least $200. More on proper auto-responder email formats in a future post....hey, I have to give you something to read next week too, don't I? So stay tuned. We are about to get into the really good stuff... making money. After all, that is why you're reading this, isn't it? |
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February, 2012
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